In the modern age, the majority of people do their shopping online, as opposed to looking through hard-copy catalogs or the Yellow Pages of phone books. It’s simply easier and much more direct to type in a keyword or phrase and have a huge set of results returned to you in seconds. To stay competitive, businesses must make use of the enormous power of online marketing or risk being left behind by rivals.
The fact is, having an online presence is very much like having a reproduction of your business in the virtual world – except that it has the potential to reach vast numbers of people that your physical store cannot. A good website will greet potential customers and welcome them to read about company history, services and products, methods of contact, and perhaps even commentary on the business in the form of blogs. All this presents a capsule view to the website visitor about your company, so a well constructed website can act like a magnet for business.
Why your business needs digital marketing
First of all, it’s much cheaper than traditional marketing, which typically entails printing and mailing costs. Then too, digital marketing will reach a much greater audience than any mailing or advertisements sent out to consumers. Marketing that is written for your online site reaches visitors in a much more relaxed and effective manner than a live sales pitch from an aggressive sales person in a store. And marketing that is mailed to consumers frequently ends up in the trash basket, so it’s hardly a very cost-effective approach to modern marketing.
How SEO can help
Search Engine Optimization (SEO) focuses on maximizing the visibility of a website by making it appear higher in the order of results returned to a user. The strategies involved in SEO optimization include the best use of target keywords, using website copy that includes keywords and phrases likely to be used by searchers, removing obstacles to search engine indexing routines, and providing numerous backlinks to the website. What all this does is to funnel more internet users to the desired website by taking advantage of the search engine processes that direct users to specific sites. The higher your company appears in results lists, the more visitors your site will have.
Social Media and increased visibility
All online marketing strategies revolve around the need to increase a website’s visibility, which would in turn increase traffic to the site, and hopefully cause sales to take a corresponding leap. Another of the ways to increase your company’s online presence is to make use of the social media. The appeal of social media like Facebook and Twitter is that they are sources already trusted by the user, so any marketing from them does not generate sales resistance. When users share marketing messages or company branding with their friend networks, they are accomplishing business marketing for you.
For further reading on building your online presence, an excellent resource can be found at http://www.socialmediatoday.com/content/7-step-process-expanding-your-online-presence.